Axio

ARVA

PROJECT DETAILS

Client : Nic-Impex

Date : 2015

Type : Product film (1min.)

Online : www.nicimpex.com

ABOUT THIS PROJECT

The studio was pleased to be entrusted with launching of the new Arva gps. We had the mission to highlight its ergonomics and sleek aesthetics and its batch functions even more powerful and easy as the central red button or its historical real-time positions.

CREDITS

Production : Spacesheep
Storyboard : Nicolas Barbieux
Lighting/Shading : Guillaume Briet
Compositing : Guillaume Briet, Mick Ungerer
Vfx : Guillaume Briet
Music : David Grumel

1. Case Study

In order to capture the attention of future users it was necessary to make them understand the use of all functions of the new Axio.

2. Result

This film shows well the hostile environment where can evolve hikers, skiers, while remaining visually reassuring with its modern and dynamic rhythm.

3. Experience

We' ve been proud to put our talent to the service of a local brand and promote the exigeance and technicality of their products.

Making of

Two issues were raised to us, the first was to value the simple design of the case and highlight its effectiveness and create some confidence in its use. And paradoxically, thanks to sound design, we suggested in a second time its hostile operating environment.

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