360 campaign



Client : Domyos

Date : 2015

Type : Web campaign (3x48sec.)

Online : www.domyos.com


Here is one of the three promotional films for the new advertising campaign of Domyos brand. It is under the artistic direction of Vincent Viriot and company of our friends Un Oeil Sur Tout that we have achieved all the special effects on the 360 Breathe shoe.


Production : Un Oeil Sur Tout/Heko
Director : Vincent Viriot (FMK7)
Storyboard : Jérémie Balais
Dop : Baptiste Chenais
Modeling : Julien Médina
Lighting/Shading : Mathieu Lagarde
Compositing : Laurent Fradet

1. Case Study

Addressed to women, it was imperative to value each shoe model and their worlds through their three different sports.

2. Result

The intelligence of an identical narrative structure to three films allowed us to increase consumer awareness and have an efficient manufacturing flow.

3. Experience

Achieving these product films was for the studio a new way to highlight its expertise in 3D integration.

Making of

Early in the project we were able to support the work of storyboard. An essential step in the narrative transition into a technical process that sets the limits of the camera frames and actors games. This graphical step was the important way for Un Oeil to manage their technical and human staff on the set and on our side the technical aspects of future digital effects.