Propulse Walk 240

NEWFEEL

PROJECT DETAILS

Client : Newfeel

Date : 2016

Type : Product film (28sec.)
                           & Conception film (1'13sec.)

Online : www.newfeel.fr

ABOUT THIS PROJECT

Here's the latest shoe of Newfeel lab ! Exclusively reserved for the practice of sportive walking who has the particularity to have a design studied to release the foot roll.

Beyond aesthetics and comfort, our goal was to highlight the flexibility of the sole and effective cushioning on the heel. The major points for the practice of Nordic walking for example.

CREDITS

Production : Spacesheep
Dop : Alban Nieroz
Vfx Supervisor : Guillaume Briet
Modeling : Hugo Batonnet
Setup/Animation : Ludovic Habas
Lighting/Shading : Mathieu Lagarde
Compositing : Aristide Antoine, Hugo Batonnet, Mick Ungerer
Music : Chal Creation

1. Case Study

The complementarity of these films was for Spacesheep an opportunity to discover in collaboration with the engineering team all issues and innovations of the nordic walk.

2. Result

Through our 3D integrations we could highlight the very technical aspects of the sole and its conduct on the ground from the foot roll.

3. Experience

For Spacesheep, the development of the PW240 film completed by its conception film was the best way to further our vision as seen in the sporting shoe world to transpose it in picture.

Making of

A week of shooting near Lille has been necessary alongside the team of engineers and product director to express more clearly the added value of the PW240.
Very good job on set !

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