EVERYDAY, ALL DAy !
The objective of this advertising campaign, beyond highlighting the new OPIFLEX ® technical specifications of Opinel knives, was based on a deeper reflection on their use. It was not just about highlighting innovation, but focusing on what makes the true essence of this object on a daily basis.
Thus, through this approach, fundamental values such as sharing, friendship and solidarity naturally emerged.
The Opinel knife, symbol of ancestral know-how, becomes here much more than a simple tool: it embodies a moment of conviviality, a link between individuals and a way of getting together around a common experience. This campaign aims to remind us that each simple gesture, such as using a knife, can be meaningful and strengthen human ties.
Without a doubt, this collaboration with Françoise Detroyat (HEAD OF marketing) offers the public a creative and inspiring vision of the Opinel manufacture, resolutely turned towards the future. She has succeeded in transforming the use of an emblematic outdoor object into a contemporary product, perfectly adapted to everyday use, combining functionality, design and innovation with the NÉO6 knife.
The studio is passionately committed to creating captivating and innovative promotional films, and it is with great excitement that they have highlighted the all-new Opinel knife range. For this collaboration, Spacesheep has given birth to a universe that is fresh, dynamic and forward-looking, by highlighting the product through a high-quality 2D and 3D animated film.
Max Maléo, the film's director, immersed himself in a simple and careful artistic direction, where every detail was thought of to offer a modern and fluid visual experience. Relying on a team of experts, he was able to create an exceptional film dynamic to bring to life a playful and captivating universe. .
Client : Opinel, Production : Spacesheep, Réalisation : Max Maléo, Digital : La Bonne Agence
